Sunday, June 28, 2009
Spelling City is this really true?
SpellingCity a great place to learn spelling is a labor of love by a group of web savvy educationally-minded parents who felt there was a need to create a useful educational site. Is that really true???
Questions about Links
1. Two links from a page splits that page power in two. Three links splits it in three. Etc., etc. When applied to a blog, does this mean two links from a blog post halve the page power of just that post? Or of the entire blog?
2. How do you keep the links from your blog (or other online posting) "honest"? When to avoid diluting the page power of a link you keep adding tangential links to the site you are shilling and abstaining from more meaningful, logical links?
3. What is the best way (or what are the tricks) to finding good places to post links? Forums are: Hard to find. Tedious to register for. Risky places to link since the moderator might not let the posting load or delete it.
4. Is it really worth posting a link to your site on someone's blog or on a forum? Given the large number of outgoing links from such places, it would seem like whatever page rank there has been splintered into total triviality?
5. How useful are links from a blog that's not that related to the site you are promoting. Like links from a marital arts blog to an elementary education site?
2. How do you keep the links from your blog (or other online posting) "honest"? When to avoid diluting the page power of a link you keep adding tangential links to the site you are shilling and abstaining from more meaningful, logical links?
3. What is the best way (or what are the tricks) to finding good places to post links? Forums are: Hard to find. Tedious to register for. Risky places to link since the moderator might not let the posting load or delete it.
4. Is it really worth posting a link to your site on someone's blog or on a forum? Given the large number of outgoing links from such places, it would seem like whatever page rank there has been splintered into total triviality?
5. How useful are links from a blog that's not that related to the site you are promoting. Like links from a marital arts blog to an elementary education site?
Friday, June 12, 2009
Credit card posts
I made a credit card post at http://www.findcreditcards.org/articles/ with no links on an article called The Inside Scoop on Store Credit Cards and must wait for my comment to be approved. It asked about the right number of credit cards to have.
I posted another non-linked test post at http://creditcardforum.com/blog/2009/05/visa-black-card-secrets-revealed/#comment-1439. It is now visible. Let's see if it gets deleted?
I posted another non-linked test post at http://creditcardforum.com/blog/2009/05/visa-black-card-secrets-revealed/#comment-1439. It is now visible. Let's see if it gets deleted?
Credit Card Problems
Credit card problems are pandemic. Forget swine flu! (You probably have already.) There's a mountain, nay, a continent of credit card debt out there. First, Americans got addicted to credit cards. Do you blame the addict or the pusher? A moot point now. Second, the economy slumped, putting many out of work or on reduced income. Third, the credit card companies started messing with credit card holders; they terminated cards, cut credit lines and retroactively raised interest rates on existing balances. A triple whammy. Sadly, many people find themselves in a credit crunch. Where can they turn for credit card help?
Monday, February 16, 2009
Miscellaneous
unschooling = uncola, not unravel
h1 and h2 tags...h6 smallest type. 1&2 important but controversial for crawlers
CSS=Cascading
www.darrinward.com seochat.com SEO services informative website
Our science curriculum dev't halted bc various developer problems. Physics of Amusement Parks.
Flagged by J:
Steve Spagler, Denver, blows stuff up eg pumkinds
Jason.com could remarket this NatGeo site
National Science Education Standards (NSES)
National Science Teachers Association (NSTA). I went to their 1978 National Conference!
h1 and h2 tags...h6 smallest type. 1&2 important but controversial for crawlers
CSS=Cascading
www.darrinward.com seochat.com SEO services informative website
Our science curriculum dev't halted bc various developer problems. Physics of Amusement Parks.
Flagged by J:
Steve Spagler, Denver, blows stuff up eg pumkinds
Jason.com could remarket this NatGeo site
National Science Education Standards (NSES)
National Science Teachers Association (NSTA). I went to their 1978 National Conference!
Thursday, February 12, 2009
Glossary
SEM Glossary
advertising network: A service where ads are bought centrally through one company, and displayed on multiple Web sites that contract with that company for a share of revenue generated by ads served on their site.
algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilize several algorithms in tandem to deliver a page of search results or keyword-targeted search ads.
anchor text: The clickable text part of a hyperlink. The text usually gives visitors or search engines important information on what the page being linked to is about.
click through rate (CTR): The rate (expressed in a percentage) at which users click on an ad. This is calculated by dividing the total number of clicks by the total number of ad impressions. CTR is an important metric for Internet marketers to measure the performance of an ad campaign.
content network: A group of Web sites that agree to show ads on their site, served by an ad network, in exchange for a share of the revenue generated by those ads. For example: Google AdSense or the Yahoo Publisher Network.
contextual advertising: Advertising that is targeted to a Web page based on the page's content, keywords, or category. Ads in most content networks are targeted contextually.
cost per action (CPA): A form of advertising where payment is dependent upon an action that a user performs as a result of the ad. The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model. also PPA? Pay per action?
cost per click (CPC): Also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.
cost per thousand (CPM): An ad model that charges advertisers every time an ad is displayed to a user, whether the user clicks on the ad or not. The fee is based on every 1,000 ad impressions (M is the Roman numeral for 1,000). Most display ads, such as banner ads, are sold by CPM.
geo-targeting: Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won't be shown based on the searcher's location, enabling more localized and personalized results.
Folksonomy (also known as collaborative tagging, social classification, social indexing, and social tagging) folksonomy= folk+taxonomy. Collective classification resulting from accumulated tags by social bookmarkers.
Googlebot: Google uses several user-agents to crawl and index content in the Google.com search engine. Googlebot describes all Google spiders. All Google bots begin with "Googlebot"; for example, Googlebot-Mobile: crawls pages for Google’s mobile index; Googlebot-Image: crawls pages for Google’s image index.
inbound link: An inbound link is an hyperlink to a particular Web page from an outside site, bringing traffic to that Web page. Inbound links are an important element that most search engine algorithms use to measure the popularity of a Web page.
invisible web: A term that refers to the vast amount of information on the web that isn't indexed by search engines. Coined in 1994 by Dr. Jill Ellsworth.
keyword: A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many Web sites offer advertising targeted by keywords, so an ad will only show when a specific keyword is entered.
link bait: Editorial content, often sensational in nature, posted on a Web page and submitted to social media sites in hopes of building inbound links from other sites. Or, as Matt Cutts of Google says, "something interesting enough to catch people's attention."
link building: The process of getting quality Web sites to link to your Web site, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements.
meta tags: Information placed in the HTML header of a Web page, providing information that is not visible to browsers, but can be used in varying degrees by search engines to index a page. Common meta tags used in search engine marketing are title, description, and keyword tags.
pay per click (PPC): See Cost per Click (CPC).
quality score: A score assigned by search engines that is calculated by measuring an ad's clickthrough rate, analyzing the relevance of the landing page, and considering other factors used to determine the quality of a site and reward those of higher quality with top placement and lower bid requirements. Some factors that make up a quality score are historical keyword performance, the quality of an ad's landing page, and other undisclosed attributes. All of the major search engines now use some form of quality score in their search ad algorithm.
return on investment (ROI): The amount of money an advertiser earns from their ads compared to the amount of money the advertiser spends on their ads.
search advertising: Also called Paid Search. An advertiser bids for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results. Most search ads are sold by the PPC model, where the advertiser pays only when the user clicks on the ad or text link.
search engine marketing (SEM): The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search.
search engine optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases.
search engine results pages (SERPs): The page searchers see after they've entered their query into the search box. This page lists several Web pages related to the searcher's query, sorted by relevance. Increasingly, search engines are returning blended search results, which include images, videos, and results from specialty databases on their SERPs.
social media: A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.
spider: A search engine spider is a program that crawls the Web, visiting Web pages to collect information to add to or update a search engine's index. The major search engines on the Web all have such a program, which is also known as a "crawler" or a "bot."
title tag: An HTML meta tag with text describing a specific Web page. The title tag should contain strategic keywords for the page, since many search engines pay special attention to the title text when indexing pages. The title tag should also make sense to humans, since it is usually the text link to the page displayed in search engine results.
universal search: Also known as blended, or federated search results, universal search pulls data from multiple databases to display on the same page. Results can include images, videos, and results from specialty databases like maps and local information, product information, or news stories.
Web 2.0: A term that refers to a supposed second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies.
Websites written in HTML, the thing with the arrow brackets.
HTTP used btwn server and client to communicate esp request pages.
This is transported over internet by TCP/IP.
Sites identified by URI, URLs.
SSH is an encrypted tunnel protocol that can carry and protect unencrypted information and can also be misued to get around firewalls, in both directions I think. SSL
advertising network: A service where ads are bought centrally through one company, and displayed on multiple Web sites that contract with that company for a share of revenue generated by ads served on their site.
algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilize several algorithms in tandem to deliver a page of search results or keyword-targeted search ads.
anchor text: The clickable text part of a hyperlink. The text usually gives visitors or search engines important information on what the page being linked to is about.
click through rate (CTR): The rate (expressed in a percentage) at which users click on an ad. This is calculated by dividing the total number of clicks by the total number of ad impressions. CTR is an important metric for Internet marketers to measure the performance of an ad campaign.
content network: A group of Web sites that agree to show ads on their site, served by an ad network, in exchange for a share of the revenue generated by those ads. For example: Google AdSense or the Yahoo Publisher Network.
contextual advertising: Advertising that is targeted to a Web page based on the page's content, keywords, or category. Ads in most content networks are targeted contextually.
cost per action (CPA): A form of advertising where payment is dependent upon an action that a user performs as a result of the ad. The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model. also PPA? Pay per action?
cost per click (CPC): Also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an ad. The majority of text ads sold by search engines are billed under the CPC model.
cost per thousand (CPM): An ad model that charges advertisers every time an ad is displayed to a user, whether the user clicks on the ad or not. The fee is based on every 1,000 ad impressions (M is the Roman numeral for 1,000). Most display ads, such as banner ads, are sold by CPM.
geo-targeting: Delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won't be shown based on the searcher's location, enabling more localized and personalized results.
Folksonomy (also known as collaborative tagging, social classification, social indexing, and social tagging) folksonomy= folk+taxonomy. Collective classification resulting from accumulated tags by social bookmarkers.
Googlebot: Google uses several user-agents to crawl and index content in the Google.com search engine. Googlebot describes all Google spiders. All Google bots begin with "Googlebot"; for example, Googlebot-Mobile: crawls pages for Google’s mobile index; Googlebot-Image: crawls pages for Google’s image index.
inbound link: An inbound link is an hyperlink to a particular Web page from an outside site, bringing traffic to that Web page. Inbound links are an important element that most search engine algorithms use to measure the popularity of a Web page.
invisible web: A term that refers to the vast amount of information on the web that isn't indexed by search engines. Coined in 1994 by Dr. Jill Ellsworth.
keyword: A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many Web sites offer advertising targeted by keywords, so an ad will only show when a specific keyword is entered.
link bait: Editorial content, often sensational in nature, posted on a Web page and submitted to social media sites in hopes of building inbound links from other sites. Or, as Matt Cutts of Google says, "something interesting enough to catch people's attention."
link building: The process of getting quality Web sites to link to your Web site, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements.
meta tags: Information placed in the HTML header of a Web page, providing information that is not visible to browsers, but can be used in varying degrees by search engines to index a page. Common meta tags used in search engine marketing are title, description, and keyword tags.
pay per click (PPC): See Cost per Click (CPC).
quality score: A score assigned by search engines that is calculated by measuring an ad's clickthrough rate, analyzing the relevance of the landing page, and considering other factors used to determine the quality of a site and reward those of higher quality with top placement and lower bid requirements. Some factors that make up a quality score are historical keyword performance, the quality of an ad's landing page, and other undisclosed attributes. All of the major search engines now use some form of quality score in their search ad algorithm.
return on investment (ROI): The amount of money an advertiser earns from their ads compared to the amount of money the advertiser spends on their ads.
search advertising: Also called Paid Search. An advertiser bids for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results. Most search ads are sold by the PPC model, where the advertiser pays only when the user clicks on the ad or text link.
search engine marketing (SEM): The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search.
search engine optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases.
search engine results pages (SERPs): The page searchers see after they've entered their query into the search box. This page lists several Web pages related to the searcher's query, sorted by relevance. Increasingly, search engines are returning blended search results, which include images, videos, and results from specialty databases on their SERPs.
social media: A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.
spider: A search engine spider is a program that crawls the Web, visiting Web pages to collect information to add to or update a search engine's index. The major search engines on the Web all have such a program, which is also known as a "crawler" or a "bot."
title tag: An HTML meta tag with text describing a specific Web page. The title tag should contain strategic keywords for the page, since many search engines pay special attention to the title text when indexing pages. The title tag should also make sense to humans, since it is usually the text link to the page displayed in search engine results.
universal search: Also known as blended, or federated search results, universal search pulls data from multiple databases to display on the same page. Results can include images, videos, and results from specialty databases like maps and local information, product information, or news stories.
Web 2.0: A term that refers to a supposed second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies.
Websites written in HTML, the thing with the arrow brackets.
HTTP used btwn server and client to communicate esp request pages.
This is transported over internet by TCP/IP.
Sites identified by URI, URLs.
SSH is an encrypted tunnel protocol that can carry and protect unencrypted information and can also be misued to get around firewalls, in both directions I think. SSL
SEO Techniques Internal
Internal
The allocation of PageRank from one page to another within your site is sometimes called on-site SEO. An advanced form of the discipline is known as "PageRank siloing," or "PageRank sculpting." If you have a Web page with good PR, you can use that page to get other pages higher in the search engine rankings for specific keyword phrases.
Nofollow Tag
Now, let's say you have a shopping cart or link on your site that leads to a page that you don't care to send link juice to. You can add a nofollow tag to the end of the link in your HTML code. This conserves your link authority and applies it to the links where you want to pass authority. A link using the nofollow tag looks like this: a no-followed link
Search Engine Friendly Design."
Designing your entire site with Flash or using images in place of text are great ways to be mostly "invisible" to search engines, because the robots can't accurately read Flash content or text embedded in an image (yet).
The allocation of PageRank from one page to another within your site is sometimes called on-site SEO. An advanced form of the discipline is known as "PageRank siloing," or "PageRank sculpting." If you have a Web page with good PR, you can use that page to get other pages higher in the search engine rankings for specific keyword phrases.
Nofollow Tag
Now, let's say you have a shopping cart or link on your site that leads to a page that you don't care to send link juice to. You can add a nofollow tag to the end of the link in your HTML code. This conserves your link authority and applies it to the links where you want to pass authority. A link using the nofollow tag looks like this: a no-followed link
Search Engine Friendly Design."
Designing your entire site with Flash or using images in place of text are great ways to be mostly "invisible" to search engines, because the robots can't accurately read Flash content or text embedded in an image (yet).
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